![]() It's also important to remember a lesson that the people who do opening weekend tracking have learned: it's hard to nail young moviegoers down. One is that their representation on ticket buying day is hard to gauge it's quite possible that a lot of younger moviegoers were having tickets bought for them. ![]() There are a couple of things to keep in mind when it comes to young people and Star Wars. The group they worry about, and the group who was unrepresented in that ticket-buying frenzy, is young people. I mean, they're happy to sell this cohort (of which I am a member) all kinds of merch and stuff, and they love us for buying tickets in those first few crazed hours, but they don't care about us in a larger sense because we're in the bag. And when it comes to selling tickets two months early, that's exactly who you're targeting - the people who give enough of a shit about Star Wars to buy tickets two months in advance.īut I suspect that Disney doesn't really care about these guys. After all, the Star Wars faithful is clearly white guys in their 30s and 40s. In a lot of ways this is a real no-brainer. They reported that most of the presale tickets went to older men, and that the average tickey buyer on that first day was a 34 year old male. On Friday I got a press release from a company that - somehow, I don't really know how - tracked the ticket presale for Star Wars: The Force Awakens.
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